But Brooks features another trait that modern business writers, whether James Stewart, Malcolm Gladwell, or Michael Lewis, do not. " provides the early version of what we think of as Malcolm Gladwell-style or Freakonomics-style lessons.
Business Adventures is truly financial journalism at its liveliest and best. Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers. Longtime New Yorker contributor John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. Business Adventures is truly financial journalism at its liveliest and best.īook Synopsis " Business Adventures remains the best business book I've ever read." -Bill Gates, The Wall Street Journal What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself. What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. About the Book From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America.
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